Where it all started
I'm an epicurious marketer with a habit of saying yes to things that make me think, "I have absolutely no idea how this works." I've somehow made a career out of joining companies where marketing barely exists yet.
EXPERIENCE
It all started with pastries.
Not at Pierre Hermé nor Cédric Grolet but at a tiny early-stage bakery where I became the first marketing hire alongside the CMO. I worked on everything from e-commerce campaigns to employer branding, and somehow helped attract the best talents right in the middle of COVID, when hospitality was struggling to hire anyone.
The best part? Eating pastries while working.
The worst part? Catching COVID on the day of the Christmas party... and missing all the Christmas pastries...
Then I moved into SaaS.
I was the only marketer in a team of seven, which meant "marketing" could mean just about anything. One week, I was trying to get a kakemono designed by a freelancer on the other side of the world, printed in France and delivered before we left for an event in Monaco. A few days later, I found myself at the Buddha-Bar in Monaco celebrating another startup's acquisition.
That was my first real lesson about startup life. You can spend days obsessing over a last-minute logistical nightmare, only to find yourself celebrating something completely unexpected a few days later. No matter how much you plan, you never really know what next week will look like.
Because we were a full remote startup, our team gatherings in Paris always felt special. I'd like to say I was only looking forward to seeing everyone again—which I genuinely was—but our office happened to be right next to La Felicità, one of Paris' most famous food halls. I'd be lying if I said the pizza wasn't part of the excitement too.
Learning startup chaos
After that, I made what still sounds like the least logical career move: I joined a fintech company despite always being terrible at maths.
As the third marketing hire, I helped build the marketing function around topics that aren't exactly known for making people jump out of bed in the morning: accounting, tax obligations and France's upcoming e-invoicing reform. Somehow, spending my days writing about those subjects also led me to meet completely ordinary people... like Xavier Niel, the entrepreneur who transformed France's telecom industry, or Élisabeth Borne, France's former Prime Minister.
I then stayed in fintech from a different angle, helping a client figure out where the hottest fintech events in Europe actually were. Everyone knows VivaTech. I was more interested in everything beyond it: the conferences, founder dinners and communities where the hottest conversations actually happen.
Finding my way into fintech
Outside of my full-time roles, curiosity has always had a habit of turning into projects: recording a podcast at the Stade de France, helping a YouTuber refine her positioning, building an agency business plan, launching an e-commerce business just for the thrill of it...
Looking back, pastries, SaaS and fintech don't seem to have much in common. But that's exactly why they've taught me so much. Every time I changed industries, I had to start from scratch: learn a new market, understand a different audience and become fluent in a completely new language.
The products changed. The customers changed. The regulations changed. Marketing didn't! At its core, it's still the same discipline: understanding people, figuring out what matters to them and telling stories that make them care.
Moving across completely different industries didn't make me a generalist. It forced me to become adaptable, curious and comfortable learning fast. And that's probably been my biggest unfair advantage.
Building beyond the job
Btw, I've worked with:
