WORK
USE CASES
Due to the confidential nature of some projects, detailed case studies and performance data are shared privately.
If you are interested in discussing my work in more depth, feel free to reach out with your name, company and linkedin profile.
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Detailed use cases to discover
Frequently asked questions
1/ Are you more of a strategist or an executor?
I’m both. My experience has been built in environments where strategy only matters if it translates into execution. I enjoy defining positioning and GTM direction, but I’m equally comfortable building the assets, testing channels and getting things done with limited resources.
2/ What makes your approach to marketing different?
You can read my manifesto!
3/ Have you only worked in early-stage startups?
No. I’ve experienced both sides: working within established organizations such as Publicis and alongside brands with existing marketing structures, as well as joining early-stage companies where marketing foundations had to be built from scratch. This allows me to adapt to different levels of maturity and organizational contexts.
4/ Are you mainly a B2B marketer?
My experience spans B2B, B2C and B2B2C models. I’ve marketed products to consumers, but also complex solutions requiring education and trust from senior decision-makers, including CFOs, CTOs, CEOs and business leaders.
5/ Are you comfortable working in complex organizations and with multiple stakeholders?
Yes. Throughout my experience, I have collaborated with international and cross-functional teams across marketing, sales, product, operations and leadership teams. I have also managed external partners including agencies, freelancers and specialized providers, ensuring alignment between strategy and execution.
6/ Why did you spend the last two years as an independent consultant?
Consulting gave me the opportunity to work across industries, take ownership of different marketing challenges and develop a strong ability to learn quickly. Today, I’m looking to bring this adaptability and builder mindset into a long-term role where I can contribute to a company’s growth.
